The study course introduces students to how artificial intelligence (AI) can transform today's knowledge economy. The study course will provide knowledge on topics such as the reliability of AI and its decision-making capabilities. Ethical use of AI in business will be examined and analysed, formation and development of AI-capable organizations will be considered and discussed. In the study course students will analyse the practical possibilities of creating an AI architecture and how AI can be practically used in the company's marketing and revenue generation.