This course focuses on factors related to the innovation and creativity and initiation and development of new business ventures connected with business opportunities evaluation. Topics covered include personal entrepreneurial potential, sart-up planning, sources of venture and product ideas. Primary emphasis is on the process of starting a new venture, using opportunities evaluation in the market. The overall objectives of the course are to enable the student to understand recent advances from the field of cognitive science and describe how these advances unlock the creative potential in everyone, recognize the underlying theory behind various tools of creative thinking, develop his or her own techniques for generating creative ideas on demand,
and use creative thinking techniques to stimulate innovation in the context of the challenges commonly encountered in the practice of quality management.