Study course provides insight into fashion consumers’ behaviour, values and needs for clothing as a component of dress and resulting differences between market segments. Further study course examines clothing assortment classifications, forms, styles and models with appropriate technical documentation and labelling in order to develop skills for analysing end-user wardrobes and market supply. Study course additionally includes subjects about fashion industry’s business models, supply chains and overall basics for apparel marketing and advertising. Throughout whole study course students are instructed about current disruption of traditional business model as a result of sustainable development goals and rapid digitalization of everyday life.