Transformation Sociotech Design (TSD) embodies knowledge and its practical applications on how a behavioral or attitudinal changes can be achieved through purposefully design technology-supported user experience (UX) and socially influencing environments.

People continuously experience various types of engagement through social media, mobile interaction, location-based applications, and other technologically advanced environments. Often, integral parts of such sociotechnical contexts often are information systems designed to change behaviors and attitudes of their users by leveraging powers of social influence, further defined as Socially Influencing Systems (SIS).

This course will unfold how the dynamic evolution of digital economy will continuously reshape business practices for customer engagement and behavior change at scale. Rapidly growing connectedness will not only provide new methods for organizations to retain existing relationships with consumers, but will also open new ways to enrich customer experiences and foster innovation. Along the way, businesses and customers will naturally follow new market trends and steadily develop an understanding of the spectrum of opportunities provided by emerging technologies. People will seamlessly acquire new habits of interaction and consumption behavior, which then will set their expectations about how the UX of products and services should be designed.

Customers will increasingly demand products and services that better match their needs and individual preferences. Therefore, this course will explain how businesses are going to face a need to continuously understand the individual and evolving expectations of their customers. Thus, organizations will be challenged to design and implement systems targeted at reaching customers more proactively and provide convenient ways for interaction, leading to long-term behavior change.