Produkta tirgzinības politika(English)(1),19/20-P

Fundamentals of pricing policy. Market analysis and the basis of product marketing policy elaboration. Specification of product and market requirements. Economic evaluation of a product. The ABC analysis. Analysis of the product functional value. Methods of establishing the price of a product. Product and production program. Provision of information for the product marketing policy. Implementation of measures for ensuring product competitiveness.